Boasting a 98% open rate, SMS marketing is a cost effective, efficient and direct communication facility to use as a marketing tool to engage in a 2 way conversation with your customers and clients.
In this article, we will show you 5 ways your brand can start using bulk SMS to improve and strengthen your marketing strategy.
Before we begin, it is important that we run through a few “rules” to run a successful SMS marketing campaign:
- Always get the consent of your contacts list(s) so that they are aware of you sending marketing messages to them.
- KISS – Keep-it-simple… well I am sure you know the rest. Get your message across quickly, whilst you have their attention.
- Include a call-to-action. This will point your customer to your sales page where you can execute your sale.
- Send relevant messages to relevant audiences. Don’t try sell ice to an Eskimo.
- Keep your SMS marketing strategy the same as your other marketing methods.
Now that you know the rules, let’s dig in to see how you can start using SMS with your brand:
Sending Confirmation SMS Messages
Nothing keeps your customers reassured more than a confirmation message. Sending them a quick message regarding their purchase being dispatched to the couriers, or confirmation a doctor’s appointment can do wonders in reassuring your customers that you are on top of their dealings with your business.
This also opens a 2 way communication channel with them, so that they can ask you a question by replying to the SMS that you have sent them.
Feedback From Your Customers
The only way to ensure that you are doing the right thing, is to get feedback from your customers. Customers always give the most accurate feedback. After all, you are selling your product or services to them. When your customer receives your product, give them a few days to enjoy it and gain enough feedback for the product, then send them an SMS, for example:
Hi Susan, we trust that you are enjoying your ball point pen that you purchased from us last week. Please let us know if you are satisfied with the product, or how we can improve.
Here’s a handy tip: Offer your customers a discount for responding to your surveys. It will motivate them to take time out from their day to give you vital feedback on your products.
Do you remember a time when you were the only person in your class to receive a gold star from your teacher? This is exactly how your customers will feel when you send them their own exclusive offer or discount directly to their cellphone. They will feel appreciated, and will more than likely spend more at your business because they feel like they mean something to you.
Appointments & Reminders
Scheduling appointments with your clients is the easy part, but making sure they (and you) are reminded of the appointment can get quite tedious when you have a busy schedule. This is where you can schedule an SMS message to both you and your customers, reminding yourself and them of the important appointment.
You can also follow up after your appointment thanking your customer for attending the meeting.
Improve Customer Service
In the midst of multiple sophisticated communication and marketing channels, SMS still holds its ground as the most effective tool to use to get your message across, as well as receiving responses from your customers. This gives you a streamlined communication tool, which is powerful in making sure your customers are happy, and well taken care of.
95% of SMS messages are opened and read within the first 3 minutes of receiving them, and are a multitude times quicker than phone calls. This makes SMS the most powerful marketing tool, ready for you to unleash.
Convinced? Register your free WinSMS account now by clicking the button below.