Let's help you make your SMS campaigns more effective…

SMS has an open rate of 98%, which means you have only a few seconds to get your customer’s attention. This needs to be done within the first sentence or first few words of your message, or the recipient of your SMS will exit the message, and worse – delete it!

That’s a whole lot of pressure on you to create an attention-grabbing message. You could risk wasting valuable marketing budget on boring SMS messages that don’t bring in any business, or lose customers.

Don’t worry, we are here to help! Here are 4 ways to make your SMS campaign grab your customer’s attention…

  1. Greet your customer by name. This is by far the most useful feature of personalizing your SMS to your customers. As your customer reads “Hi John…” , they will immediately think “Hey! This SMS is just for me!” and you will have their attention from the get-go. WinSMS has an easy to use merging function, which allows you to merge contact information into your message, which saves you from typing out each contact’s message individually. Both the WinSMS Desktop Application and Mobi have this function.
  2. Now that you have your customer interested, now is the time to deliver what you really want to say in the next sentence – DON’T BABBLE! Your sales pitch needs to be clear, precise, and it needs to entice your customer to take the next step…
  3. Your customer is now eating out the palm of your ha… SMS, now is the time to tell them what to do. The marketing term for this is called a “call to action”. One of the best (and easiest) way to do this would be to point them to a landing page with more information on your offer, or a page that can request information from the customer for a call back, or add them to a specific marketing list. Another great attribute about pointing your customer to a website with your landing page, is that you can track how many of your recipients clicked on the link, and what they did with the information they were given. This is extremely handy in getting feedback on which of your SMS campaigns worked the best, and fine tuning them to work even better!
  4. Last, but definitely not least, give your customer the option to opt-out. This might sound like you are trying to lose your customers, but by including “Reply STOP to opt-out” gives off the impression that you are not trying to imprison your customer into your marketing campaigns. Not only will it give them a sense of freedom of choice, but it will also filter the customers that don’t want to receive your marketing SMS from those who do. WinSMS has a built in automatic filter, that will bar your WinSMS account from the recipients who replied to opt-out of your messages, which equals – more targeted lists for the next campaign. Learn more about how the opt-out system here.

Using these 4 handy tips in your SMS will undoubtedly make your SMS marketing campaigns a whole lot more precise and powerful. Which means better return on investment for your marketing budget, which means more profit for you, which means… I think you get the picture…