Let’s start off with what 2 way SMS messaging is:
2 way SMS messaging is basically the ability to open a communication channel with the recipient of your initial message. This enables the recipient to reply to your message, and you reply to the reply, and so on and so forth. With SMS messaging, this is instantaneous, allowing you to communicate with your customers wherever they are, at any time.
Now why do you need this in your business?
Customer satisfaction is, or should be, the backbone of any business. Happy customer, more income, right? What better way to make sure your customers are happy, than to hear directly from them, at their convenience. A simple message asking how their experience was when they visited your store, website, when they received delivery of one of their products can go a long way.
Not only can you make sure that your customers are happy, but you can also spot trends with what is working, and what is not. If 9 out of 10 of your customers are unhappy with your service, you know that you need to change something. Without their feedback, you wouldn’t know that you are losing business.
How can you start using 2 way SMS messaging?
Implementing 2 way SMS messaging to your business is really simple. It is as easy as registering a WinSMS account here, sending an SMS message, and waiting for the reply. You can use the online application, WinSMS Mobi, or the desktop application to get started. You can send a test message to yourself, and reply to the message that was sent. You will see that the reply will appear in your inbox. Now it is as easy as loading your customers, sending them a bulk SMS, and wait for their response.
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